Advertising Analytics Dashboard
A unified web platform designed to resolve the fragmentation of digital advertising analytics across major platforms such as Google, Meta, and Microsoft.
Overview
The Advertising Analytics Dashboard is a comprehensive web platform built as an Honors Thesis project to address the fragmentation of digital advertising analytics.
It provides a unified interface for analyzing advertising data across Google Ads, Meta Ads, Google Analytics, and Microsoft Ads, enabling marketers to make data-driven decisions without switching between multiple platforms.
Built with Next.js 15 and TypeScript on the frontend, with Node.js/Express APIs and PostgreSQL (Neon) on the backend, the platform features OAuth authentication, internationalization support, and responsive design.
Features
Platform Integration
- Google Ads campaign performance analytics
- Meta Ads insights and reporting
- Google Analytics traffic and conversion data
- Microsoft Ads campaign metrics
- Unified dashboard with cross-platform comparisons
- OAuth-based secure API connections
Screenshots
Home Page
System Architecture
Google Ads Service
Meta Ads Service
Google Analytics Service
Microsoft Ads Service